Peacock’s interface aims to recreate the feeling of live TV, but it comes up short

Every new streaming service is looking for standout features to differentiate themselves from the competition, and Peacock’s features try to combine three different types of experiences in one app: a traditional streaming interface, a curation of small, short-form newsy moments, and “live TV.” But after a few days with the Peacock app, what became very apparent to me is the app isn’t as robust as Comcast’s ambitions for it.

Depending on how people watch Peacock, they’ll be presented with two different viewing options. For people using Peacock on a TV, the app will automatically open up in “Browse,” the main streaming portal. A version of Browse being used on an iPhone XR can be seen in the left image below. For people using a mobile…

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